Full analytics stack — no gaps
Simply adding a tracking code isn't enough. What counts is a precise tag architecture, a consistent data layer and verifying every event before production deployment. Read the WooCommerce implementation case study →
Google Tag Manager
Full GTM container setup — data layers (dataLayer), triggers, variables and tags. One container manages all analytics tools without touching source code.
GA4 — Google Analytics 4
GA4 implementation with full event mapping: purchase, add_to_cart, begin_checkout, lead, form_submit. Conversion funnels, audience segments and custom reports tailored to your business.
Meta Pixel + Conversions API
Meta Pixel configuration with server-side Conversions API (CAPI) — duplicate events eliminated via deduplication_key. Resistant to ITP, ad blockers and the absence of third-party cookies.
Event Mapping
Precise mapping of every business event: CTA clicks, contact forms, purchases, add-to-carts, newsletter sign-ups. Know exactly where every conversion comes from.
E-commerce Tracking
Full e-commerce tracking for WooCommerce and custom stores — transactions, cart value, abandoned purchases, purchase paths. Data ready to optimise Google Ads and Meta Ads campaigns.
UTM Attribution
Consistent UTM tagging strategy for all channels — Google Ads, Meta, email, SMS. End-to-end attribution: from the first ad click to order completion.
We work on any stack
GTM via functions.php or a dedicated plugin. dataLayer with page metadata, categories and content types.
Full e-commerce tracking: purchase, add_to_cart, begin_checkout, view_item. Conversions API via WooCommerce REST API webhooks.
GTM in App Router (server component) or via next/script. Server-side Conversions API as a Route Handler — zero client-side delays.
Custom hooks for SPA event tracking. Proper handling of route changes, modals and multi-step forms in Single Page Applications.
Analytics that drives sales
When tracking works correctly, every euro of ad budget is measurable. You know which channels genuinely convert — and can scale what delivers a return.
Client-side Meta Pixel loses 30–50% of events due to ad blockers and Apple ITP restrictions. Server-side Conversions API closes that gap — data goes directly from server to Meta.
Google and Meta algorithms learn from conversion data. The more precise events you feed them, the better the system optimises bids — lower CPA, higher ROAS.
GTM + CAPI implementation in clean code instead of dozens of analytics plugins. Less overhead, faster site and full control over what is sent and when.
Implementation process
We check what's already implemented: duplicate events, missing conversions, tag conflicts. We detect gaps before you start losing data.
We map all business events to GA4 and Meta events. We design the GTM structure: data layers, variables, triggers and tags — without redundancy.
Implementation in GTM, Conversions API configuration, verification in GA4 DebugView and Meta Events Manager. Every event tested before production deployment.
We deliver tag architecture documentation and a dataLayer schema. Optional team training — so you know how to extend tracking independently.
What clients say
Współpracujemy z panem Maxem przy mniejszych i większych projektach i jesteśmy zawsze bardzo zadowoleni z realizacji. Te…
Współpracowałam z Max Digital - serdecznie polecam :)
Super wybór
Max Mazurkiewicz
FounderWANT TO KNOW WHERE YOUR CONVERSIONS REALLY COME FROM?
We'll do a free audit of your existing tracking — finding gaps, duplicate events and missing conversions. Before you spend another euro on ads, make sure your data is reliable.
Book a free consultationBook a consultation
We'll review the state of your tracking, propose a tag architecture and quote an implementation tailored to your platform.
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