A slow site = you lose money before the customer even sees you
Google Core Web Vitals have been a ranking factor since May 2021. This is not a trend — it is a fact built into the algorithm. A slow-loading site drops in results because Google rewards speed as a quality signal. Your slow site is not a technical problem. It is a business problem.
53% of mobile users leave a page after 3 seconds. Every second of delay measurably reduces conversion rates. In B2B markets where over half of traffic comes from mobile, a site that loads in 5–7 seconds actively repels customers.
Next.js (no CMS) vs Headless WordPress — which to choose?
Developer handles everything
As a client you don't log in to any dashboard. Every content change goes through the developer — version control, code review, zero accidental errors. This is a feature, especially when your site is a showcase, not a blog.
- Content changes rarely
- Priority: performance and design
- You have a developer on call
- Company site, portfolio, landing page
You write, no developer needed
Log in to WordPress as always — add articles, update your offer. Your site renders as Next.js, but you manage content independently without touching code.
- Company blog with regular posts
- Marketing team without a developer
- Large volume of changing content
- Content editor accessible to the whole team
What does Next.js give you?
Next.js is a React-based framework created by Vercel. It combines the best of static sites with the power of dynamic applications.
Server-Side Rendering (SSR)
Pages rendered server-side on every request. Ideal for dynamically changing content — stores, applications, dashboards.
- Always up-to-date data
- Excellent Google indexing
- Per-user personalisation
Static Site Generation (SSG)
Pages generated at build time and served from CDN. Zero latency — ideal for company sites, landing pages and blogs.
- Load time below 1s
- Global CDN at no extra cost
- Handles traffic spikes effortlessly
Incremental Static Regeneration
ISR is the best of both worlds — static pages that automatically update in the background without a full rebuild.
- Automatic content updates
- Static performance
- No full site rebuild needed
SEO Without Compromise
Full control over meta tags, Open Graph, JSON-LD and URL structure. Next.js generates valid HTML ready for indexing without JavaScript.
- Pre-rendered HTML
- Full meta tags and OG
- JSON-LD Schema markup
App Router & Server Components
Modern Next.js 15 architecture with App Router and React Server Components — less JavaScript in the browser, faster Time to Interactive.
- Less client-side JS
- Faster Time to Interactive
- Streaming UI
TypeScript & Code Quality
Every project is written in TypeScript. Static typing eliminates a whole class of bugs before runtime and makes the code easy to maintain.
- No type errors
- Easier maintenance
- Safe refactoring
When do I choose Next.js?
Premium Company Website
Your company needs a representative site with animations, excellent PageSpeed scores and full design control. No page builder constraints. Content changes rarely — ideal candidate for pure Next.js.
Headless WordPress
You edit content in WordPress, the frontend runs in Next.js. The comfort of a CMS combined with the performance of static pages. When you have a blog or update content regularly.
Web App with Auth
SaaS platform, client portal, online tool — Next.js handles authentication, routing, API routes and server actions in one framework.
E-commerce with Large Catalog
A store with thousands of products where every product page must load instantly and be fully indexed.
Technologies I use
maxdigital.pl runs on Next.js — the scores you see are real
This site is not a demo. It's production. PageSpeed 95+, TTFB below 200ms, LCP below 1.5s — real numbers from Google Search Console and PageSpeed Insights. I don't promise something I don't use myself.
Projects built with Next.js
What clients say
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